New Delhi, Aug 14 (IANS) The ‘Har Ghar Tiranga’ campaign, having kickstarted in 2022 turned into a people’s movement soon after its launch and more importantly it gave birth to a new women-driven industry led by the Self-Help Groups (SHGs), said Govind Mohan, Secretary in the Ministry of Culture.
Today, the SHGs have become the main ‘driving force’ behind the production and distribution of national flags. The new industry of flag production has fuelled a spurt in women’s employment, particularly in Uttar Pradesh as numerous SHGs have taken over this task.
Culture Secretary Govind Mohan on Wednesday shed light on the growth of women-led industry in the state.
“In 2022, Uttar Pradesh purchased 4.5 crore flags from the Ministry of Culture. However, in 2023, UP did not buy a single flag, stating that their self-help groups are capable of producing all the flags required,” Govind Mohan said.
The women SHGs, associated with the National Rural Livelihood Mission (NRLM) have taken the lead in ‘adopting’ this business and today, this women-led industry is growing by leaps and bounds, particularly in Uttar Pradesh.
The Culture Secretary also explained the paradigm shift on the Central scale and said that the ‘dipping demand’ has meant a spurt in SHG business.
“In 2022, the government supplied approximately 7.5 crore flags to the states via the post office and direct distribution. The following year, the number of flags supplied by the government, sourced from large sellers, decreased to approximately 2.5 crore, with the rest being produced by women’s self-help groups. In 2024, we have received a demand for just 20 lakh flags so far,” the Culture Secretary said.
He further elaborated that the business is set to turn more flourishing and promising as there are about 25 crore households in the country and if everyone starts participating in the Har Ghar Tiranga campaign, this will create a whopping opportunity for the SHGs and also enhance their chances to earn more money.
–IANS
mr/dan
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
