Nairobi, Jan 30 (IANS) Video-sharing social networking platform TikTok announced partnerships with global digital advertising firm Aleph Holdings and Kenya-based e-commerce platform Wowzi, which is expected to boost Kenya’s creative economy.
Carl Jordan, head of sales and global business solutions for sub-Saharan Africa at TikTok, told journalists in Nairobi, the capital of Kenya, that the cooperation with Aleph Holdings will ease the process for Kenyan businesses to advertise their products and services on the mobile video platform, Xinhua news agency reported.
“The collaboration with Wowzi will provide Kenyan content creators with access to potential advertisers in order to enhance their revenue streams,” Jordan said.
He noted that the partnerships reflect TikTok’s commitment to strengthening the local creative ecosystem by ensuring talent is rewarded on the platform.
Stephen Newton, regional managing director for sub-Saharan Africa at Aleph Holdings, said the partnership with TikTok will simplify media buying for Kenyan businesses, enabling them to transact in local currency while benefiting from TikTok’s insights.
Mike Otieno, co-founder and president of Wowzi, noted that the partnership with TikTok in the development of Kenya’s vibrant creator community is designed to provide valuable opportunities for local creators to connect with audiences worldwide and maximise their potential on the platform.
Aleph Holdings’ involvement is expected to simplify media buying for businesses, allowing them to pay in local currency and access direct insights from TikTok.
Wowzi Co-founder and President Mike Otieno said the collaboration will have a transformative impact on Kenya’s digital marketplace, creating new revenue streams for content creators.
TikTok maintains that these partnerships reflect its commitment to fostering local talent and businesses, positioning Kenya as a key player in the global digital economy.
–IANS
int/rs
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
