Chandigarh, August 09, 2024: SPARTAN Race, the world’s leading obstacle course race series, makes its debut in India as TVS Apache Spartan, marking a historic moment for the country’s sports and fitness landscape.
The Spartan ethos of pushing boundaries and embracing challenges perfectly aligns with the TVS Apache brand values of performance, agility, innovation, and relentless spirit. With this collaboration, TVS Apache Series and Spartan is set for an exciting season where athletes will push their limits and inspire a new wave of fitness enthusiasts across the country.
Vimal Sumbly, Head Premium Business, TVS Motor Company said, “Spartan Race coming to India holds a lot of promise. The Spartan ethos of pushing boundaries and embracing challenges perfectly aligns with the TVS Apache’s brand values of performance, agility, innovation, and relentless spirit. We are excited to support this journey and witness the positive impact it will have on the Indian sports and fitness landscape. Together, we look forward to the inaugural season of TVS Apache Spartan, where participants will challenge themselves, and hopefully inspire a new wave.”
Marking a significant step ahead for India on the global sports and fitness scene, the inaugural season of TVS Apache Spartan will commence this November, for which the registrations are now open. Those interested in being a part of the first ever TVS Apache Spartan Race in India can now register on their website www.in.spartan.com. Three races will be set in Bangalore, Noida and Pune which will include a 5 km sprint featuring 20 obstacles, as well as a corporate race aimed at fundraising for Mr. Sunil Gavaskar’s CHAMPS Foundation, supporting former Indian sports personalities in need. The launch will lay the foundation for the future expansion of TVS Apache Spartan to five to seven cities within two years, featuring the 10km and 25 obstacle and 21 km and 30 obstacle races.
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