HomeBusinessrealme’s Number Series: A game changer in mid-segment smartphone market

realme’s Number Series: A game changer in mid-segment smartphone market

New Delhi, March 22 (IANS) In today’s rapidly evolving digital environment, 5G technology has shifted from a luxury to a standard expectation. It’s predicted that by December 2025, the number of 5G smartphones in India will increase from 150 million to around 500 million, making up over 70 per cent of all smartphones in the country.

This change presents a unique challenge for smartphone manufacturers: to balance state-of-the-art technology with cost-effectiveness. The answer lies in the democratisation of technology, which involves pioneering innovations and making these advancements accessible across socio-economic and geographical divides.

As 5G connectivity gains traction in India, a new generation of tech-savvy consumers is emerging. These young users desire more than just a device that can connect to high-speed networks; they want a smartphone that offers a powerful camera system, smooth performance, and sleek design – a device that fits their dynamic lifestyle without breaking the bank.

Leading this shift is realme, a global tech brand known for its user-centric approach. With a firm commitment to understanding and meeting the diverse needs of its users, realme consistently aims to integrate cutting-edge technology into everyday life. This dedication mirrors realme’s mission to make advanced tech accessible to a wider audience.

Each new release in realme’s Number Series introduces features unprecedented in its price range, which is typically around the mid-segment. This is demonstrated by the realme 11 series’ fast 67W SUPERVOOC Charging, 11 Pro’s 200 MP camera, realme 12 series’ innovative Rainwater Smart Touch feature, and the realme 12 Pro Series 5G’s flagship periscope telephoto lens and luxury watch design.

This strategy has contributed to the expansion of the mid-range category in India’s smartphone market, offering consumers remarkable value by delivering a premium user experience and performance at a more accessible price than flagship alternatives.

And the popularity of this series is a testament to its value proposition. Introduced in 2023, realme 11 5G became its segment’s fastest charging 5G phone, while the 11x 5G was the 2023 bestseller of the Number Series last year.

Additionally, upon their respective launches in February and March, the realme 12 Pro Series and 12 Series made a significant impact on Flipkart, with over 150,000 units sold instantly. The 12 Pro Series 5G, in particular, took the market by storm, boasting 120,000 pre-booked units and an impressive first sale of 150,000 units.

Adding to its accolades, the realme 12 Series 5G was crowned as the top-rated Camera Smartphone in its category, and also earned the title of the top-rated phone under 20K by Flipkart. In January 2024, the realme 12 Pro Series 5G outperformed all other new products in India, leading online sales across various platforms on its launch day.

Building on the success of the 11x and 12 Pro Series, realme is once again aiming at raising the bar with the introduction of a new product designed for budget-conscious users. As one of the fastest-growing smartphone brands in India, realme’s consistent growth highlights its dedication to providing top-tier products.

The brand is adaptable, meeting the changing needs and desires of its consumers. Despite rising costs in the smartphone industry, realme upholds its commitment to offering exceptional user experiences and refined designs, justifying its pricing strategy.

However, realme’s mission extends beyond integrating advanced features into their devices. The brand aspires to exceed young users’ expectations worldwide by delivering remarkable tech experiences. With a focus on technology and design, realme aims to bring out-of-expectation experience to the younger generation, facilitating faster access and enjoyment of these innovations.

Keep an eye out for the announcement of realme’s upcoming revolutionary device!

–IANS

na/

Go to Source

Disclaimer

The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

For any legal details or query please visit original source link given with news or click on Go to Source.

Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.

If you are not willing to accept this disclaimer then we recommend reading news post in its original language.

RELATED ARTICLES
- Advertisment -

Most Popular