Noise Introduces Personalized Menstrual Health Tracking Features on its Flagship Luna Ring

A Noise survey with ~1200 women reveals 82% of women recognize menstrual health issues, yet less than 7% have received proper education

Luna Ring’s new features aim to bridge this gap and empower women with actionable insights

India, 20th June 2024: Noise, India’s leading smartwatch and connected lifestyle brand has announced the launch of advanced women’s health tracking features to its flagship Luna Ring. This latest update is designed to provide personalized menstrual health insights and predictions, catering to the diverse needs of women with varying menstrual patterns. By aiming to empower women with precise, personalized health data, this upgrade represents a significant step towards a holistic approach to wellness.

The women’s health industry faces significant challenges, particularly in the realm of menstrual health. Many women struggle with irregular periods, PCOS, and other menstrual-related issues that often go unrecognized or unaddressed due to a lack of education and societal taboos. According to a recent survey by Noise, 82% of women recognize they have menstrual health issues, indicating high self-awareness. However, less than 7% of women have been educated about these issues, highlighting a significant gap in education and access to accurate information. Furthermore, 26.3% of women find it embarrassing to discuss menstrual issues with their families, and 68.1% feel that men in their lives lack understanding of menstrual health. Additionally, 71% of women believe discussing menstruation is a taboo topic in college or the workplace. A notable 35% of obese women have PCOS as an underlying concern, an insight often missed by traditional health trackers.

In response to these insights, Noise aims to bridge the gap in women’s health tracking by launching a comprehensive women’s health feature on the Luna Ring. Recognizing that menstrual health is a vital component of overall wellness, Noise has devoted significant efforts to enhancing the Luna Ring’s capabilities and providing women with insights tailored to their needs.

Key Features of the Latest Update Include:

Period and Symptom Tracker: Users can log their periods, track past cycles, and record various symptoms associated with their menstrual cycle. This includes logging period flow intensity, which helps Luna Ring to understand individual menstrual health better.

Smart Period Predictions: Leveraging user patterns, basal temperatures, SPO2 levels, and other biomarkers, Luna Ring offers smarter predictions about fertile days and upcoming periods. With continuous usage, Luna Ring’s predictions adapt to individual cycle changes, providing personalized insights.

Luna AI Assistance: Navigating menstrual health can be complex, and some questions might feel too private to ask. The Luna AI provides confidential and secure answers to common queries about menstrual cycles, ensuring users receive accurate information while maintaining their privacy.

Dr. Shweta Wazir, Senior Consultant – Obstetrics and Gynecology, Motherhood Hospitals, Gurgaon, said “Currently, about 14 to 25% of women experience irregular menstrual cycles, significantly affecting their overall well-being. The advent of new-age, AI-driven lifestyle products represents a transformative shift in women’s health management. These tools empower women by providing precise, real-time data and personalized insights into their menstrual health. With accurate cycle tracking, symptom logging, and fertility predictions, women can better understand their bodies and make informed health decisions. This technological advancement cultivates greater control and confidence, allowing women to proactively manage their health and improve their quality of life.”

Commenting on the launch, Mr. Amit Khatri, Co-Founder of Noise, said “With this new feature in our Luna Ring, we aim to support women in taking control of their health, acknowledging that a comprehensive approach to wellbeing must include focused attention on menstrual health. This initiative marks a significant step forward in our ongoing efforts to create a more inclusive and responsive health-tracking ecosystem in the industry.”

Luna Ring is an ideal wearable to augment daily performance with best-in-class features. With 98.2% accuracy [validated by Olympics coaches] and a fighter jet-grade titanium body, the Luna Ring tracks over 70 body metrics. From activity and readiness to sleep quality, Luna Ring provides users with meaningful insights to unlock their full potential.

More than just a smart ring, the Luna Ring embodies a philosophy of self-discovery, encouraging users to rise to brilliance by understanding their bodies and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle. Recently, the brand has also brought the power of Artificial Intelligence and stress-tracking features to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.

Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from www.lunazone.com and select retail stores.