Mumbai, Sep 16 (IANS) KOOK, a leading brand in the ready-to-cook meal kit industry, has announced a tenfold increase in monthly revenue, surging from Rs 5 lakh to Rs 50 lakh over the past year. This substantial growth highlights a thriving market and a notable shift in consumer preferences towards convenient, high-quality home dining solutions among Indian consumers
A key driver of KOOK’s success has been its acquisition by Pluckk last year, valued at $1.3 million. This strategic move has enabled KOOK to harness Pluckk’s extensive farm-to-fork network, including its well-established kitchens and broad direct-to-consumer (D2C), quick commerce (QCom), and offline distribution channels. The integration has greatly expanded KOOK’s customer base, strengthened its presence in metropolitan areas, and streamlined its supply chain operations.
KOOK has also formed essential partnerships with major platforms like Swiggy Instamart, Zepto and Blinkit. These collaborations have resulted in a 300 per cent increase in market penetration, enhancing the brand’s reach and accessibility.
In addition to its revenue surge, KOOK has significantly broadened its product range, expanding from 10 to over 50 SKUs. The diverse offerings now include ready-to-cook soups, smoothies, oats, and more, leading to a substantial 15X increase in monthly units sold. New product introductions such as Ramen, Sushi, and breakfast kits like Overnight Oats and Smoothies cater to busy, health-conscious consumers seeking convenience without sacrificing quality.
Commenting on the company’s growth, Nikhil Thatai, Co-founder and Head of Supply Chain Operations at KOOK said, “Our tenfold revenue growth over the past year is a testament to our ability to meet the evolving demands of Indian consumers. With over 250 dark stores in each city and a projected 4X growth for the current year, KOOK is on track to become a dominant player in India’s ready-to-cook market. Plans are underway to expand into Tier II cities, with meal kits priced as low as Rs 99 to capture a broader, younger audience.”
Arpitta Jerath, Co-founder and Head of Product & Innovation at KOOK added, “Our goal is to make cooking a joy rather than a chore. With our diverse range of meal kits, we offer a perfect blend of taste, convenience, and discovery. We want our customers to enjoy the satisfaction of preparing their own meals with minimal effort while exploring a variety of cuisines. By leveraging quick commerce platforms and expanding our product offerings, we have successfully enhanced convenience and quality in home dining.”
KOOK meal kits are available on major platforms like Swiggy Instamart, Zepto and Nature’s Basket. As the brand continues to innovate, the company plans to further expand its meal kit range and enter new markets while staying committed to fresh, preservative-free meals.
–IANS
uk/
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
