New Delhi, Feb 19 (IANS) The Misinformation Combat Alliance (MCA) on Monday said that it has collaborated with Meta (formerly Facebook) to launch a dedicated fact-checking helpline on WhatsApp in India in an effort to combat media generated using artificial intelligence (AI).
The helpline will be available for the public to use in March this year.
The initiative will allow MCA and its associated network to address viral misinformation — particularly deepfakes.
The MCA will set up a central ‘Deepfake Analysis Unit’ (DAU) to manage all inbound messages they receive on the WhatsApp helpline.
“The Deepfakes Analysis Unit will serve as a critical and timely intervention to arrest the spread of AI-enabled disinformation among social media and internet users in India,” Bharat Gupta, President, Misinformation Combat Alliance, said in a statement.
“The initiative will see IFCN signatory fact-checkers, journalists, civic tech professionals, research labs and forensic experts come together, with Meta’s support,” he added.
People will be able to report deepfakes by forwarding them to the WhatsApp chatbot, which will provide multilingual support in English and three regional languages — Hindi, Tamil, and Telugu.
“Our collaboration with MCA to launch a WhatsApp helpline dedicated to debunking deepfakes that can materially deceive people is consistent with our pledge under the Tech Accord to Combat Deceptive Use of AI in 2024 Elections,” said Shivnath Thukral, Director, Public Policy India, Meta.
Meta’s fact-checking programme in India includes partnerships with 11 independent fact-checking organisations that help users to identify, review, verify information and help prevent the spread of misinformation on its platforms.
MCA is a cross-industry alliance bringing companies, organisations, institutions, industry associations and entities together to collectively fight misinformation and its impact.
–IANS
shs/prw
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
