Mumbai, March 14 (IANS) Award-winning textile designer Gaurang Shah is happy with the efforts of Indian personalities such as Vidya Balan, Tabu, and Kirron Kher to name a few, for their contributions to promoting Indian weaves.
He said their endorsement not only showcases the sartorial splendour but also fosters a sense of pride and recognition for skilled artisans.
Talking about Indian celebrities doing their bit to promote Indian styles and weaves, Shah told IANS: “Undoubtedly, Indian celebrities wield significant influence in shaping fashion trends, and many are fervent champions of indigenous styles and weaves such as Vidya Balan, Kirron Kher, Sonam Kapoor, Anushka Sharma, Tabu and many more.”
“From donning exquisite Kanjeevarams to embracing the intricate craftsmanship of Phulkari, they effortlessly blend tradition with contemporary allure, amplifying the global appeal of Indian textiles. Their endorsement not only showcases the sartorial splendour of our heritage but also fosters a sense of pride and recognition for our skilled artisans,” he added.
The designer said that they “serve as cultural ambassadors, weaving a narrative of inclusivity and reverence for our rich textile legacy.”
Shah is here at the Lakme Fashion Week x FDCI to showcase his latest range christened “GULAL”, which he described as a symphony of cultural elegance and modern sophistication.
The designer, who ventured into costume designing with Nag Ashwin’s 2018 Telugu film ‘Mahanati’ based on the life of actress Savitri, makes no bones about Indian fashion competing in international levels.
“Indian textiles possess an inherent allure, steeped in centuries of tradition and craftsmanship. From the intricate patterns of Banarasi to the delicate elegance of Chanderi, each weave whether it is a saree or ghagra for bridal or casual wear, tells a story of heritage and skill,” he said.
Indian fashion captivates with its vibrant colours, rich textures, and timeless designs, said the designer.
Shah added: “It’s not merely about competing; it’s about celebrating the unique history of our cultural identity, resonating with fashion enthusiasts worldwide. More so, the adatable talent of our weavers, whom we continue to enrich with newer design ideas and skill sets, which we do with our weaves across India.”
The 2024 edition of LFW is special for Shah, who is making a comeback to the runway after a long break.
The designer said the pandemic was the reason.
“The hiatus from the runway! Well, it’s been quite the journey. You see, in the wake of the pandemic, our beloved looms faced a temporary lull in production, a momentary pause in the rhythmic dance of threads. But fear not, for our passion for weaves and Jamdani burns brighter than ever!” Shah said.
He added: “It took a bit of time to rekindle that vibrant energy, to align every warp and weft just right. And now, oh, now our looms hum with renewed vigour, weaving tales of tradition and innovation alike.
Shah wanted to make a “grand re-entrance”, to unveil something fresh and captivating, something that would stir the soul of every fashion aficionado.
“And what better time than Phagun, with its burst of colours and zest for life? GULAL, our latest creation, is just the beginning — a kaleidoscope of hues that will paint the seasons ahead. So, brace yourselves, for our journey through the palette has only just begun!” he added.
–IANS
dc/prw
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.