Bengaluru, May 30, 2024: Inc42, India’s #1 Startup Media & Intelligence Platform, has onboarded MoEngage as its customer engagement partner. The media giant aims to unlock visibility into customer behavior patterns to serve more personalized content to its readers.
Inc42 previously utilized over five channel providers to facilitate customer engagement. However, managing multiple tools to drive the same output became increasingly tedious. Therefore, the brand sought a holistic martech platform to streamline its engagement initiatives end-to-end.
In addition to optimizing operational efficiency, the brand also wanted to better cater to the interests of its readers and subscribers. This meant delivering contextual customer experiences for all website viewers.
Endorsing this new partnership, Sahil Goel, AVP Growth & Digital Revenue at Inc42, said, “As a media and information platform, our goal is to serve contextually relevant content to our audience. This necessitated using an intelligent platform to create precise segments for optimal customer experiences. With MoEngage, the entire engagement piece is centralized and easy to use. We can now get deep insights into behavioral patterns and improve website experiences without the hassle of dealing with multiple platforms.”
Using MoEngage, Inc42 aims to improve retention rates (i.e., website stickiness), drive subscription revenue, increase the overall CLTV, and deliver optimized engagement across emails, web, SMS, and WhatsApp. MoEngage will also aid Inc42 in driving exceptional customer experiences by providing an integrated, one-stop platform for all its engagement needs.
Speaking about the partnership, Yash Reddy, Chief Revenue Officer at MoEngage, said, “Siloed ways of communication that are handled manually are now a thing of the past. With our insights-led engagement platform, brands such as Inc42 can automate their entire customer lifecycle journeys contextually and seamlessly. Through our granular segmentation and robust website personalization capabilities, we aim to empower the Inc42 team to provide tailored viewing experiences, resulting in high customer satisfaction.”
————–
About MoEngage
MoEngage is an insights-led customer engagement platform trusted by more than 1,500+ global consumer brands such as Westside, HUL, Airtel, Flipkart, Wynk Music, Policybazaar, HT Media, OYO, Mint, Domino’s, Bisleri, BigBasket, Ola, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands across 35 countries use MoEngage to power digital experiences for over 1 billion customers every month. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was recognized as a Customers’ Choice Vendor in the 2022 Gartner Peer Insights ‘Voice of the Customer’ for the Multichannel Marketing Hubs Report and a Strong Performer in the Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation.
About Inc42
Inc42 is India’s #1 startup media & intelligence platform that informs, educates and empowers startup & business leaders through its incisive reporting, insightful reports, curated events & communities, and industry-leading executive courses & programs. Since launching in January 2015, and having risen to become the authoritative voice on India’s startup economy, Inc42 has moved markets, gotten the early scoop on billions of dollars of transactions and told audiences what’s happening deep inside some of the fastest-growing startups and industries alike. The stories have been followed by the Wall Street Journal, Bloomberg, Reuters, TechCrunch and other major outlets hundreds of times. Inc42 also tracks over 50,000+ startups and provides market research and intelligence through in-depth research reports, and organise some of the most sought-after conferences and events for startup & business leaders across India.
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
