Mumbai, 2nd August 2024 – HRX, India’s first homegrown fitness brand founded by Hrithik Roshan and Exceed Entertainment, is pleased to announce the elevation of Ajay Singh to the position of Business and Marketing Head. In his new role, Ajay will play a pivotal part in steering HRX towards new heights of success and innovation.
With a proven track record and extensive experience in the industry, Ajay has been a valuable asset to HRX. His strategic vision and leadership skills have consistently contributed to the brand’s growth and market presence. Ajay has been instrumental in conceptualizing the expansion of the brand by doing like-minded collaborations such as HRX by EATFIT, HRX Café, HRX Gyms with Cult.fit and more.
Speaking on this development, Afsar Zaidi, Co-Founder and CEO at HRX, expressed their confidence in Ajay’s ability to drive the brand’s objectives forward. “Ajay’s dedication, passion, and in-depth understanding of the industry make him the perfect fit for the role of Business Head. We are confident that with Ajay, HRX will continue to thrive and set new benchmarks in the in the world of Fitness.”
Ajay Singh, shared his enthusiasm for the evolved responsibility. “I am honored and excited to lead HRX in its journey to inspire and empower individuals to lead active and fulfilling lives. We have an incredible team, and together, we look forward to achieving new milestones and strengthening HRX’s position as one of biggest fitness brands of the country”
HRX recently commemorated its illustrious 10-year journey as a trailblazer in the fitness industry and launched a new monogram as part of its identity. The brand has become synonymous with inspiration, innovation, and community impact, motivating millions to discover the hero within.
About HRX
HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their hero’. HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The name represents the X-factor, signifying one to push oneself towards the path of excellence to achieve the best outcome possible. An example of a successful ‘Make in India’ story, HRX aims to revolutionize the fitness scenario in India, as a value-for-money, high-quality alternative to international brands.
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