New Delhi, Aug 14 (IANS) The ‘Har Ghar Tiranga’ campaign, which kicked off in 2022 as part of the ‘Azadi Ka Amrit Mahotsav’, has ushered in a new women-led industry and today, women Self Help Groups (SHGs) have become the ‘backbone’ of the national flag production industry.
Govind Mohan, the Union Culture Secretary, explains the journey of the Har Ghar Tiranga campaign and how it gave rise to the new women-led industry.
The campaign was envisioned by Prime Minister Narendra Modi as a ‘Jan Andolan’, urging citizens to hoist the national flag at their homes, workplaces and institutions to promote patriotism and unity. The campaign has become an annual tradition and is celebrated every year as part of Independence Day celebrations.
“While it evolved into a large people’s movement, it also created new employment opportunities for thousands of women across the country. This initiative gave birth to an entirely new industry driven by women at the grassroots level, reducing reliance on large vendors. Today, Self-Help Groups (SHGs) have become the primary producers of the national flag,” explains Govind Mohan, Secretary, Culture Ministry, which coordinates the campaign.
Govind Mohan further recalls that when the campaign was first launched in 2022, there was a significant challenge in meeting the demand for flags. To address this, the Central government procured national flags from large vendors and distributed approximately 7.5 crore flags to states, directly and through post offices. To further support the initiative, Prime Minister Modi initiated the revision of the Flag Code of India, enabling the involvement of various stakeholders in flag production, including women’s SHGs.
“By the second year, the demand for Central government-supplied national flags significantly dropped to around 2.5 crore, as women’s SHGs increasingly took over the flag production. A notable example is Uttar Pradesh, which purchased 4.5 crore flags from the government in 2022 but did not buy any in 2023, thanks to the self-sufficiency of its SHGs in flag production,” reveals Govind Mohan.
In 2024, the demand for Central government-supplied flags further decreased to just 20 lakhs, with SHGs becoming the primary producers.
Across India, approximately 25 crore flags are needed annually, one for every home. This shift from large vendors to SHGs has transformed these groups into a thriving industry. These SHGs now produce and sell flags for Rs 15-20 each, generating substantial earnings and creating jobs during the programme period. PM Modi’s Har Ghar Tiranga campaign has not only ensured ‘Jan Bhagidari’ but also generated significant economic opportunities for women across the country.
–IANS
mr/sha
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
