Barcelona, Feb 25 (IANS) Human Mobile Devices (HMD) on Sunday partnered with Mattel, a leading global toy company, to create the Barbie Flip Phone that will arrive this summer.
The device promises to embody the vintage chic of the original girl empowerment brand with a dash of pink and of course, sparkle, said the company.
“We’re thrilled to partner with Mattel, a company that shares our commitment to meaningful innovation and societal change,” said HMD chief marketing officer, Lars Silberbauer.
Flip phones are beloved for offering a solution for a digital detox in a world where almost four in ten (38 per cent) of 16-24 year-olds worry they spend too much time on their smartphone.
Feature phones are making a comeback with HMD reporting Flip Phone sales alone more than doubled in Europe (2022 vs 2023) and expects further growth in 2024.
“The Barbie x HMD launch promises to be an exciting moment for Barbie fans of all ages, we’re excited to flip the switch and unveil it to the world at Mobile World Congress,” said Ruth Henriquez, head of consumer products, publishing, and LBE, Mattel EMEA.
The company has also announced early plans for a new development platform called “HMD Fusion.”
–IANS
na/
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
