Conscious all the way!
As Environment Day approaches, it’s a moment to celebrate the beauty of our environment. Let’s take a closer look at brands that prioritise sustainability and place materials at the core of their ethos, showcasing a strong commitment to this cause.
Virgio – A step towards the future
Let’s delve into this Indian startup committed to nurturing our planet. Virgio leads the charge for pro-environmental advocacy at the fort, promoting the adoption of a circular fashion model.
What is circular fashion?
The term “circular fashion” is a strategy used in the fashion industry to minimise waste and extend the life of fabrics and apparel by establishing a closed-loop system. It is believed to be the most practical way of becoming pro-planet!
Recognising the importance of conscientious efforts for the environment’s well-being- the brand crafts high-quality products from eco-friendly fabrics such as Modal, Linen, Cotton, Lyocell and Viscose or recycled fabrics and deadstock fabrics to reduce the wastage that goes into landfills. Virgio’s mission extends beyond fabric selection to customer education and complete transparency. They declare the carbon footprint on every product page to ensure consumers have 100% information and can make conscious choices. For Virgio, it’s all about the details. Their packaging is made from 100% cornstarch and 0% plastic, making it compostable in 6-8 months! Virgio aims to revolutionise fashion consumption habits by empowering the community with the right knowledge.
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For more details, please visit the website: https://virgio.com/pages/circularity
Gaston Luga
Since its establishment, Gaston Luga has been committed to contributing to a healthier planet. They continuously enhance their processes to deliver valuable products to consumers while minimising their environmental footprint. They meticulously ensure that all materials used and transportation methods have minimal climate impact. This commitment is evident in their use of vegan leather alternatives throughout their product range and their choice of FSC-certified paper for packaging, printed with soy ink.
As a carbon-neutral organisation since 2019, Gaston Luga partners with Carbon Footprint Ltd to offset CO2 emissions by supporting the Escarpment Environment Conservation Network (ESCONET). Through this partnership, they contribute to a project aimed at restoring local forests in the Great Rift Valley, Kenya.
For more details, please visit the website: https://gastonluga.in/pages/sustainability
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