Startups stand to win total rewards worth over $1.5 million including $100K in grants from Amazon and also get a shot at funding from VC partners; Amazon to provide dedicated support to all finalists to launch in international markets
Chandigarh/Bengaluru – May 14, 2024: Amazon India today announced the launch of the fourth season of Propel – a global business accelerator for startups in the consumer products space. This one of its kind program has been designed to provide dedicated support to emerging Indian brands and startups reach customers around the world using ecommerce exports. The Propel S4 will support up to 50 startups launch in international markets and create global brands from India. Participating startups stand to win total rewards worth over $1.5 million including AWS Activate credits, six months of free logistics and account management support, as well as a combined $100K in grant from Amazon for the top 3 winners. Amazon will also help participating startups connect with Indian Revenue-based-financing firms namely Klub, Velocity and GetVantage who will provide curated offers to the participating startups to expand their business at scale.
The applications for the program opens today and will close on June 9, 2024. It will culminate in a demo-day where participants will get a chance to pitch their business propositions to leading VC firms and get a shot at funding to expand their operations. As part of Propel S4, Amazon has constituted a mentorship board consisting of Amazon leaders, VC partners and senior industry leaders who will engage with emerging brands and provide them tailored resources, 1:1 mentorship and workshops on the global demand patterns and insights on building successful exports business through ecommerce. Amazon will also host sessions focused on peer learning by inviting veteran entrepreneurs and Propel Alumni to help participating startups network and learn from their existing ecosystem.
Bhupen Wakankar, Director Global Trade at Amazon India said, “I am excited about the launch of the fourth season of Propel Accelerator. We have already helped over 70 Indian startups scale globally through this program including Minimalist, Sirona, Ecoright, Perfora and Butterfly Edufields. We had started the Propel Accelerator to provide emerging companies an opportunity to bring their business propositions to life and create globally popular brands from India and we are excited for a brand-new season of Propel. The season 4 is bigger and better with expanded range of benefits and support to help up to 50 startups from India launch in global markets this year. This program is a key part of our commitment to enable $20 billion in e-commerce exports from India by 2025.”
Tushar Khurana, Co-founder, Perfora – one of the winners of Propel Accelerator Season 3, said “At Perfora we were always excited about selling globally. In the past we have been inspired by brands who built from India for the world and considering the universal nature of a category like oral care, selling to global markets was always on the cards. A nudge in this direction came when we enrolled for the third season of the Propel Startup Accelerator in 2023. By participating in this program, we ended up expediting our market launch, connecting with right peers to learn from their experiences and engaging with VC firms and other industry leaders to gain relevant insights. The Amazon team supported us from set up to launch and the program has played the role of a catalyst for our global ambitions. This is just the start and we are excited to take Perfora to customers all across the globe.”
More about the Propel Global Business Accelerator Season 4
The entries for the Propel Global Business Accelerator Season 4 open today until June 9, 2024. Startups in the consumer products space with a vision to expand their business to global markets can apply to be a part of the accelerator. The entries will be evaluated by an Amazon led cross-disciplinary panel on the basis of the business idea, scalability and strength of the business plan/model, business metrics, founding team credentials, amongst others. Top 250 applicants will be inducted into a two-month bootcamp where they will receive marketplace insights as well as compliance and logistics support to launch in global markets. 50 applicants will be shortlisted as the finalist cohort and inducted into the program. This cohort will receive 1:1 account management support from Amazon including guidance on identifying key products and categories to sell globally, inventory planning and demand forecasting, ads optimization strategies, preparing for global sale events, and more. They will also get to interact with senior leaders from Amazon and the industry on areas like ‘Go to Market’ approach, finding the right ‘Product Market Fit’ etc. The program will culminate with a Demo Day, top 10 startups from the finalist cohort will pitch their business propositions to a panel comprising of leaders from Amazon, VC partners and others. The panel will select the top three winners of the program who will receive combined $100K in grants from Amazon. For more information, please visit http://www.amazon.in/propel
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.