Mumbai, March 9 (IANS) Aamir Khan graced the special film festival launched by PVR INOX, “Aamir Khan: Cinema Ka Jadugar”. The launch event was also attended by legendary lyricist and screenwriter, Javed Akhtar.
During the event, Mr Perfectionist and Javed Akhtar had a heart-to-heart about movies, and the Indian film industry.
As part of the conversation, Aamir shed light on the importance of connecting with the audience.
He revealed what led to the failure of his 2022 drama, “Laal Singh Chaddha.”
Aamir said, “A lot of people did not like ‘Laal Singh Chaddha’, it did not connect with people. As a person who was part of making the film, I realized that we were not able to connect with a section of people.
Although we connected with a few people, we failed to connect with most.”
Mr Perfectionist also talked about the reason why Bollywood is on the back foot at the moment.
Aamir observed, “We’re telling our consumers that you can come and consume our product (film). If you don’t, we’ll bring it to you in eight weeks (on OTT), when it will be free of cost as you’ve already paid for it (subscription). I don’t know how to sell a product twice. Earlier, I used to watch movies because I had no option. Now, it’s dependent on a fancy for films. So we’ve killed our own business model.”
Aamir and Javed Akhtar further discussed the unpredictable nature of the box office. The lyricist pointed out, “I haven’t seen a better film than ‘Superboys of Malegaon’ in 6-7 years. All reviews have given it 4-4.5 stars. But it has not worked in theatres.”
Reiterating the sentiment, Aamir mentioned the not-to-impressive box office performance of “Laapataa Ladies” despite the critical acclaim. He stated, “I haven’t met a single person who hasn’t loved ‘Laapataa Ladies’. But it didn’t work at the box office.”
–IANS
pm/
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
