New Delhi, July 26 (IANS) At the company’s 113th AGM address, Sanjiv Puri, Chairman and Managing Director, ITC Ltd, shared his vision on ‘ITC: Stakeholder Value through Purposeful Performance’.
In his address, Puri said ITC’s digital investments power mainstreaming of the digital-first culture, transforming all facets of operations – from insighting to product development, smart sourcing to on-time efficient delivery, superior brand engagement, and marketing through real-time content, connect, and commerce.
“ITC’s Trade Marketing & Distribution infrastructure has transformed into a smart omni-channel network, with a 2x growth in market coverage with three out of four retailers carrying our FMCG products,” Puri said.
ITC has also launched six exclusive D2C platforms. The e-B2B platform of ITC, UNNATI, continues to be rapidly scaled up, covering nearly seven lakh outlets.
ITCMAARS — the ‘phygital’ eco-system that enables wider agri-tech adoption — enhances efficiencies and access to markets as well as financial services. Leveraging the power of collectives, the ITCMAARS ecosystem now constitutes over 1,650 FPOs covering more than 1.5 million farmers.
“By 2030, we aspire to connect over 10 million farmers. The predictive, hyperlocal and dynamic advisories coupled with an input marketplace have enhanced net farmer returns up to 30 per cent in a short span of time.
“Over 10,000 plus soil tests, with personalised crop nutrition recommendations based on sophisticated AI-based algorithms, have been facilitated resulting in 10-15 per cent reduction in fertiliser usage and 15-20 per cent improvement in crop yields,” Puri said.
He added that agri-tech solutions are also being progressed across multiple value chains including drone usage, which focuses on nano nutrients and crop protection.
Through remote sensing, ITCMAARS has digitised 6 million acres covering 1,000 FPOs to help deliver contextual and crop stage-specific personalised advisories.
Recently, ITCMAARS launched the world’s first GenAI-based regional voice chatbot for farmers called ‘KrishiMitra’ which has been co-developed with Microsoft.
ITCMAARS also harnesses the collective knowledge garnered over decades to provide the farmers best-in-class services. This includes the experience gained from ITC’s Baareh Mahine Hariyali programme, which enabled a substantial increase in farmer incomes.
“The expertise gained has also enabled us to implement such best practices in 45 aspirational districts. Exclusive PPPs with NITI Aayog in 27 such districts have improved yields up to 30 per cent, and reduced cultivation costs by nearly 15 per cent, thereby boosting farmer income by up to 60 per cent. In addition, over five lakh farmers are trained annually in best practices through the Farmer Field Schools and demonstration farms organised by ITC,” Puri said.
ITC’s wholly-owned subsidiary, ITC Infotech, sustained its growth momentum and global expansion through capability-led strategic partnerships, he added.
In line with its ‘Orbit Next’ strategy, ITC Infotech also augmented its portfolio of solutions. During the year, the company acquired Blazeclan Technologies to strengthen its capabilities in the Cloud services space and to make scalable progress in digital transformation solutions.
–IANS
san/arm
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
