The Secret’s Out with Better Choice Alliance, but the Bond’s Grown Deeper
India, 16 June 2024: This Father’s Day, the Better Choice Alliance, a support group helping individuals make healthier choices, is launching the #BaatKarengeTohBaatBanegi campaign. Children often hide unhealthy habits, fearing judgment, while fathers struggle to express their concerns, creating a cycle of unspoken secrets. This campaign aims to break that cycle by encouraging open communication and the power of working together to find solutions.
#BaatKarengeTohBaatBanegi highlights the silence around uncomfortable topics like smoking, especially between fathers and daughters. Inspired by a real-life story, it shows the transformative power of honest conversations: #BaatKarengeTohBaatBanegi
Riya, a young runner, fainted at the finish line of a marathon, leading to a hospital visit with her father. During the check-up, a surprising moment occurred when her father revealed her smoking habit to the doctor. This moment of honesty became a turning point in their relationship.
The campaign encourages fathers and daughters to break the cycle of guilt and work together towards a healthier lifestyle through open conversations. This Father’s Day, let’s challenge the societal stereotype of shunning the conversations and feeding the taboos. Let’s choose to talk, support each other, and build a healthier future together.
About Better Choice Alliance:
Life throws curveballs, and sometimes we just get stuck in a rut. We all know we deserve better, but breaking free feels impossible. We get it. We’ve all been there, stuck with something that’s dragging us down, harming our health, and hurting the people we love. But listen to the voice within that says, “Don’t I deserve a better option?”.
We at Better Choice Alliance know the struggle is real. We’ve tasted the sweet victory of quitting but also the frustration of falling back. We get it. That’s why we’re here – here to lift each other up, ditch the negativity, and find a way out. We’re all about building a future that fires you up, not holds you back.
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