ACKO Introduces ABHA ID feature on app; Plans to Generate 1 million+ IDs by FY25

Believes ABHA ID to be the next UPI moment revolutionizing the healthcare industry
Bengaluru, May 29 2024: In an effort to take forward the National Health Authority’s (NHA) vision of creating a digital healthcare ecosystem in India, ACKO, the insurtech company, has launched an innovative feature on its app to enable the creation of ABHA IDs. Through this integration, ACKO aims to generate over a million ABHA IDs in the current financial year.

This initiative signifies ACKO’s commitment to empowering customers across India with a single platform for accessing their digital health records including insurance at the click of a button.

ACKO enjoys a first mover advantage in the insurance space to integrate a seamless user interface and experience for public ABHA card creation and information retrieval. Individuals can set up their ABHA account through the app or the website through three simple steps

Download and login to the ACKO App
Start your ABHA creation flow
Verify your Aadhaar and Phone number with an OTP

The ABHA ID feature is available for both ACKO customers and non-ACKO customers, promoting accessibility and inclusivity within the healthcare landscape. Additionally, any health insurance policy from ACKO comes with the option of creating the consumer’s ABHA ID.

The launch of the ABHA ID feature on the ACKO app will offer a multitude of advantages to the customers. Individuals can conveniently store and manage their medical history, including prescriptions, lab reports, and hospitalization details, in a single, secure location. The ABHA ID gives greater control to customers over their health data, fostering better communication with healthcare providers. Moreover, doctors can leverage ABHA IDs to access a patient’s complete medical background, enabling them to provide more informed diagnosis and treatment plans.

Commenting on the initiative Rupinderjit Singh, Vice President – Retail Health at ACKO said, “We understand that the health data centralization & seamless flow of healthcare information between stakeholders is the next UPI moment for the country contributing to the ‘health revolution’. The launch of the ABHA ID generation feature on ACKO platforms is a transformative initiative towards helping the Indian government drive widespread ABHA ID adoption. ACKO aims to offer a user-friendly platform streamlining the ABHA ID creation process, ensuring a smooth and hassle-free experience, thereby, empowering every individual to take charge of their health information.”

Through this integration, ACKO has taken a significant step forward in revolutionizing India’s healthcare landscape, promoting accessibility, transparency, and a patient-centric approach and actively supporting the Ayushman Bharat Digital Mission (ABDM), a government-backed healthcare initiative, which aims to develop the backbone necessary to support the integrated digital health infrastructure of the country, ensuring wider healthcare coverage for the underprivileged.

About ACKO:

Founded in 2016 by Varun Dua, ACKO’s entire process is designed to provide a better customer experience and to eliminate the pain points associated with the traditional insurance model, with processes that require zero paperwork, from purchases and claims to renewals. ACKO has pioneered the direct-to-consumer auto insurance space in the country. In its continuous efforts to drive a paradigm shift in the automotive landscape and bring a transformation in the EV industry, ACKO launched a unique Extended Battery Warranty plan in partnership with industry-leading OEMs – Ather and Hero. In March 2023, ACKO entered the retail health insurance segment to bring the customer into focus with its fair pricing, convenience, and superior product & customer experience. Further, ACKO’s acquisition of Parentlane and OneCare is a testament to its growing health insurance business. ACKO has also collaborated with PhonePe and MyGate to directly offer comprehensive car, bike, and health insurance products to consumers on their platform.

ACKO has one of the largest market shares in embedded insurance products like mobility and gadget insurance in partnership with 50+ leading players in the internet ecosystem such as Oyo, redBus, Zomato, HDB Financial Services and Urban Company. Within two years of its launch, ACKO’s Group Health Insurance product has on-boarded 200+ new age, people-first companies, including Swiggy, Razorpay, and CRED and insured nearly 8+ lac lives. In a span of 9 years of operations, the company has distributed insurance policies to over 78+ Mn unique customers and issued 1 Bn+ insurance policies.