Madame, the well-known women’s fashion brand, is thrilled to introduce a new store concept that promises to revolutionize shopping with an ultimate premium experience for fashion-forward women. Incorporating innovation, sustainability, and the latest technology, the new concept goes beyond aesthetics, focusing on a premium shopping experience.
The redefined premium ambience features a seamless blend of aesthetics and functionality, integrating cutting-edge interior design elements. Incorporating reduced use of paper marks the brand’s another move towards sustainability. The use of natural lights and a linear product display, and a spacious cash counter, will offer added convenience to the customer, besides the use augmented reality to help customers visualize outfits and make informed purchases, and an Instagram Wall for social media engagement especially the Gen Z, will further enhance the customer experience.
Based on a modern, bold, minimal theme, the new store concept keeps sophistication at the center stage. The reflective surfaces capture and reflect light in a spectrum of colors, symbolizing the diversity and vibrancy of the customers’ lives. The interior combines a clean, minimalist design with bold, expressive colors, reinforcing the idea that fashion is not just clothing but a canvas for personal expression. Thus, the concept also resonates with the brand’s aim of empowering women to elevate their flawless fashion narratives with their own vibrant vibe. It’s a space designed to inspire and empower, taking customers on an exciting journey to rediscover their unique sense of style.
Madame’s store at Rajouri would be the first in line to get transformed as per the new design. This store has been playing a pivotal role with its sizable footfall. Its spacious layout with an area of appx. 2000sq ft. marks a big move towards expansion into the vibrant market with significant growth potential. The new concept is planned to roll out strategically over the upcoming months.
“We are incredibly excited to introduce our fresh new store concept that redefines shopping experience for our customers” says Akhil Jain, Executive Director at Madame. “The new concept is based on a modern and minimal design with expressive colours that underscores our philosophy – Be Everyone U R. Resonating with the multi-faceted roles that modern women embrace, the concept is blend of aesthetic and technological advancements. We aim to make our stores more than just a shopping destination— we want them to be a haven for self-expression and discovery.”
Since its inception in 1993, Madame has been at the forefront of women’s fashion, offering a diverse range of trendy apparel and accessories that cater to every style and occasion. From casual chic to glamorous party wear, Madame’s collections are designed to empower women to express themselves with confidence and flair. This new store concept marks another milestone in Madame’s journey towards empowering women to embrace their individuality and celebrate their own spotlight.
Madame continues to set new standards in the retail industry, solidifying its position as a premium fashion brand committed to create a dynamic, immersive shopping experience.
About Madame:
Madame, a women’s fashion brand of western wear, was launched in 1993. It caters to a wide range of fashion apparel and accessories for women. The brand provides fast fashion in-trend merchandise, casual wear, and party wear. In line with its global image, Madame has 170+ exclusive stores in tier I & tier-II cities. Ever since the start of its first store in 2002, the brand has briskly grown across India and is available in over 700+ retail outlets across the country. Commendably, having achieved the targeted sales this year, the company has set an aim for a 33.3% growth in its overall business in the next financial year. The brand is also vended through online markets including Myntra, Ajio, Flipkart, and Amazon, and its own online store, glamly.com.
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