HomeTechnologyGoogle unveils new tools to support India elections, curb AI-generated content

Google unveils new tools to support India elections, curb AI-generated content

New Delhi, March 12 (IANS) Google on Tuesday announced new measures to support the general elections in India, claiming to provide high-quality information to voters, safeguard its platforms from abuse and help people navigate AI-generated content.

In the run-up to elections, the company is collaborating with the Election Commission of India (ECI) to enable people to easily discover critical voting information on Google Search – such as how to register and how to vote – in both English and Hindi.

Google requires all advertisers who wish to run election ads on our platforms to undergo an identity verification process, provide a pre-certificate issued by the ECI or anyone authorised by the poll panel for each election ad they want to run where necessary and have in-ad disclosures that clearly show who paid for the ad.

“Additionally, we have long-standing ads policies that prohibit ads from promoting demonstrably false claims that could undermine trust or participation in elections,” said the company.

The company has also begun to roll out restrictions on the types of election-related queries for which Gemini AI will return responses.

Also, every image generated through Google products has embedded watermarking with Google DeepMind’s ‘SynthID’, said the company.

Soon, YouTube will begin to require creators to disclose when they have created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content.

Moreover, “we have information panels that indicate funding sources from publishers that receive public or government funding, and information panels giving topical context for topics prone to misinformation”.

Google said it is enforcing policies and using AI models to fight abuse at scale.

“We rely on a combination of human reviewers and machine learning to identify and remove content that violates our policies. Our AI models are enhancing our abuse-fighting efforts, while a dedicated team of local experts across all major Indian languages are working 24X7 to provide relevant context,” the company informed.

The Google News Initiative Training Network and the Fact Check Explorer tool have helped enable newsrooms and journalists to deliver reliable, fact-checked updates to debunk misinformation.

Additionally, ahead of the General Election, Google is supporting Shakti, India Election Fact-Checking Collective, a consortium of news publishers and fact checkers in the country.

–IANS

na/svn

Go to Source

Disclaimer

The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.

In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.

Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.

Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.

For any legal details or query please visit original source link given with news or click on Go to Source.

Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.

If you are not willing to accept this disclaimer then we recommend reading news post in its original language.

RELATED ARTICLES
- Advertisment -

Most Popular