New Delhi, April 30 (IANS) The claim made by FMCG giant Dabur that its range of fruit beverages is made “100 per cent” from fruits violates rules and regulations and is also misleading for the consumers, the Food Safety and Standards Authority of India (FSSAI) has informed the Delhi High Court.
The writ petition filed by Smita Singh, Assistant Director with the FSSAI dated April 22 (a copy of which is with IANS), challenged Dabur against the “100 per cent” claim stating that the juices contain water and fruit concentrates. In addition, the term “100 per cent” is also not a recognised for food products.
“It is respectfully submitted that any Food Business Operator (FBO) who seeks to label, advertise, or market fruit juice products using the expression ‘100 per cent’ does so in the absence of any statutory authorisation and in clear violation of the regulatory framework prescribed under the Food Safety and Standards Act, 2006 and the rules and regulations made thereunder,” the petition said.
“The expression 100 per cent constitutes a numerical quantification rather than a qualitative descriptor,” it added.
The food regulator, had, in June 2024 issued a notification directing FBOs to remove claims such as “100 per cent fruit juices” from the label and advertisement of fruit juices.
At the time, Dabur argued that the FSSAI’s directive was legally unsound and stems from a misunderstanding of the existing regulations, according to reports.
In the petition, the FSSAI also cited the views of the scientific panel on Labelling and Claims/Advertisements (SP-08) during its 47th and 49th meetings, on its three products under Real’s range of fruit beverages — Mixed Fruit Juice, Apple Juice, and Grape Juice.
“The 100 per cent claim is misleading since the ingredient list clearly indicates addition of water and the mixed fruit juice concentrate is 6.8 per cent along with the addition of natural flavouring substances,” as per the meeting inputs.
“The term 100 per cent is not defined in the FSS Act 2006, Rules and regulations,” it added.
The matter is reportedly pending before the Delhi HC, and the next date of hearing is July 7.
–IANS
rvt-ar/na
Disclaimer
The information contained in this website is for general information purposes only. The information is provided by TodayIndia.news and while we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. Any reliance you place on such information is therefore strictly at your own risk.
In no event will we be liable for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss or damage whatsoever arising from loss of data or profits arising out of, or in connection with, the use of this website.
Through this website you are able to link to other websites which are not under the control of TodayIndia.news We have no control over the nature, content and availability of those sites. The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.
Every effort is made to keep the website up and running smoothly. However, TodayIndia.news takes no responsibility for, and will not be liable for, the website being temporarily unavailable due to technical issues beyond our control.
For any legal details or query please visit original source link given with news or click on Go to Source.
Our translation service aims to offer the most accurate translation possible and we rarely experience any issues with news post. However, as the translation is carried out by third part tool there is a possibility for error to cause the occasional inaccuracy. We therefore require you to accept this disclaimer before confirming any translation news with us.
If you are not willing to accept this disclaimer then we recommend reading news post in its original language.
